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Considering an expert is someone that mastered a particular activity/job, then that would mean that this is a person with deep and extensive knowledge in the generation of leads. Usually, this type of knowledge comes through trial and error, and is not something you can read in a few well-written articles. There are a lot of nuances to the process, and there are people that are better at understanding them than others.

There is no best B2B lead gen service provider, but there is definitely a list of the top players, and that includes BlueBird. What separates the best companies from everyone else is the quality of the generated leads, the average cost per lead, and the added appointment setting services that come with it. At the end of the day, do your own research and analyze the client testimonials, check out user reviews and form your own opinion.

Googling alone may not be the solution, since you will be bombarded with paid advertisements for companies that may be offering sub-par services. And as someone with no previous experience, you are likely unaware of what the standards for a good service provider are, and what extent of the service you generally need. Stick to review sites like Clutch to get an idea of who the best options are and if they have existing experiences with companies like yours.

In practically every scenario, you get your money’s worth by hiring a lead gen company. Some claim to give a return of $10 for each $1 spent, and some go as far as $36. At the end of the day, it mostly depends on the value proposition you’re offering and the state of the industry and markets in general. If your product/service is good, you’ll always find a deal.